Europa Distributionworkshop about animation has been held in Annecy from June 7th until June 9th in partnership withAnnecy International Animated Film Festival and Market.
RELEASE STRATEGIES FOR ANIMATED MOVIES IN EUROPE: YOUNG AUDIENCE POLICIES & VIRAL MARKETING
The first talk dealt with release strategies for animated movies in Europe with a special focus on audience policies and viral marketing. It gathered Michaël Ismeni, with Belgian theatrical distribution Le Parc Distributionassociated to the cultural center Les Grignouxand the schoolnetwork Ecran Large sur Tableau Noir, Alessandra Romanelli, from the Swiss child cine club The Magic Lantern, and Stefan Tiess, head of content and video promotion at Moviepilot.de, a web agency for movie communication. Lire la suite…
Annecy : étude de cas sur la sortie du film Chico & Rita
Fernando Trueba – Spain
Presented by Florent Bugeau from French dsitrbutor, Rezo Films
The movie has been bought to British sales agent Hanwayin Toronto 2010. Then the movie opened Cartoon movie festival in Lyon in March 2011 and they decided to wait until beginning of July to release it in France. Lire la suite…
DISTRIBUTION AND MARKETING WORKSHOP
CASE STUDIES
Joann Sfar – France
Presented by Christine Eloy from Belgian distributor, Cineart
Cineart bought the rights at the script stage, because there was a good fan base of the comics, The Rabbi’s Cat by Joann Sfar. They did it also for Persepolis, Ernest & Célestine. Lire la suite…
Hereall the details.
NEW YORK-UTLAN
France, 90 minutes
Synopsis: 1993, New York is a city under Aztec influence. Peter O’Hogan, a private-eye, is investigating the murder of the first sacred astronauts.
Director, Production: Reno Armanet
Graphic creator: Maud CHALMEL
Author / Scriptwriter: Lionel BOUCHET, Guillaume CABAUD
Target public: 12-15 years / Young adults / Adults
Techniques used: 2D/3D computer, live action
Europa Distribution workshop about viral marketing has been held in Sofia from March 10 till March 12, in partnership with Sofia International Film Festival.
The first talk gathered Brian Newman, who used to head the Tribecca Film Institute, Jan Von Meppen who launched VODO FILMS and Tilman Scheel, from Europe Finest.
Brian Newman opened the discussion with a pretty engaging speech about creativity directors and producers should use with new media in order to reinvent the process of distributing movies, and take advantage of the ongoing digital revolution in spite of suffering from it.
Lire la suite…
Estoril : de l’intérêt de devenir coproducteur…
Europa Distribution, le réseau de distributeurs indépendants européens, a tenu son workshop annuel à Estoril, lors du festival créé par le producteur et distributeur Paulo Branco, à la mi novembre. De nombreux professionnels se sont rassemblé pour échanger autour des défis actuels auxquels sont confrontés les producteurs et distributeurs indépendants quand les financements se font de plus en plus rares, et que la révolution numérique agit toujours tel un tremblement de terre dans l’industrie. Le programme et les présentations des panélistes sont disponibles ici – Europe oblige, les textes sont en anglais…
Coproduction workshop
Friday, November 12th
MODERATION: Pascal Guerrin – Backup Films (France)
Alexandre Mallet-Guy – Memento Films (France)
Massimo Brioschi – Mikado (Italy)
A workshop on coproduction opened the afternoon, gathering Alexandre Mallet-Guy from Memento Films Distribution (France), Massimo Brioschi from Mikado (Italy) and Pascal Guerrin from Backup (France). Back UP Films is specialized in structuring and engineering international film financing. It monitors two SOFICA in France, and acts as an intermediate between producers and investors in order to facilitate funding European and International projects.
Estoril : de nouveaux outils internet à l’usage des distributeurs
New tools for distributors
Friday, November 12th
MODERATION: Jean-Paul Commin – Consultant (France)
Barbara Tonelli – Touscoprod (France) & Etienne Ollagnier – Jour2Fête (France)
Alessandro Raja & Mathilde Henrot – Festival Scope (France)
Gergo Csikos – Cinefil Co (Hungary)
Peter Buckingham – UK Film Council (UK)
The next panel was dedicated to new tools for distributors, notably related with community management on social networks, digital marketing and how to take advantages of VoD platforms on a B2B approach.
Barbara Tonelli from TOUSCOPROD opened the discussion with a presentation of the crowd funding platform. It allows web users to take financial participation in production and distribution of selected projects. With participation starting at 10 Euros, the return on investment is not always automatic for the users, but it grants them goodies and engages audience with the projects, providing the producer and distributor a free word to mouth as well as marketing exposure on social media as tweeter and facebook.
Estoril : la VOD et tout ce que vous n’avez toujours pas compris…
CURRENT VOD EXPERIENCES: BENCHMARK BUSINESS MODELS, OBSTACLES & OPPORTUNITIES, LICENCES & WINDOWS
Saturday, November 13th
MODERATION: Pierre Alexandre Labelle – Under the Milky Way (France)
Marijn Duijvestein – KEA European Affairs (Belgium)
Efe Cakarel – MUBI (UK)
Jonathon Perchal – Artificial Eye (UK)
Ricardo Torres – Vertice Cine 360 (Spain)
Introducing the panel on VOD, Marijn Duijvestein from KEA consultancy research cabinet, underlines the movie industry still needs to be quicker than the music industry, by understanding what is changing, i.e. the sequences of activities (sequence of funding, exploitation, starting with marketing earlier). Still, the problem remains the access to content. No matter the number of platforms exploding, how transverse the actors are (game consoles and co), the VOD actors need to focus on the ease of use (internet browsers, easy search and alert mechanisms), the value for the consumer and the navigation into European content (VOD markets so far remain national).
Estoril : la révolution numérique en marche
THE DIGITAL REVOLUTION: BUSINESS MODELS
Saturday, November 13th
Moderation: Michael Gubbins – Consultant & analyst (UK)
Régine Vial – Les Films du Losange (France)
Peter Buckingham – UK Film Council (UK)
John Dick – EACEA/MEDIA Programme (Belgium)
Eveline Ferwerda – Cinema Digitaal (Netherlands)
Jean-Paul Commin – ADEF (France)
Christine Eloy – Cineart (Belgium)
Luis Froes – Valentim (Portugal)
The last session of the weekend was dedicated to digital transition in theaters across Europe and how professional are dealing with new costs involved with digital equipment locally.
Peter Buckingham opened the discussion with a presentation of an interesting initiative in the UK based upon creating an event around the screening of a selected movie. So-called SECRET CINEMA creates a buzz around screening a movie (which title remains secret until last minute) in pop up cinema (temporary venues converted into theaters for the time of the screening).
Estoril : cas pratique sur la stratégie de distribution du film ILLEGAL de Olivier Masset Depasse
CASE STUDY: ILLEGAL BY OLIVIER MASSET DEPASSE
Saturday, November 13th
MODERATION: Jean Paul Commin, consultant (France)
Henk Cluytens – O’Brother (Belgium)
Carolyn Occelli – Haut et Court (France)
Laurent Dutoit – Agora (Switzerland)
Marieke Jonker – Amstelfilm (Netherlands)
The case study is focused on the different distribution strategies, done or to be done, for the Belgian movie ILLEGAL. It has been coproduced by Belgium (Versus Productions), France (Dharamsala) and Luxembourg (Iris), presented in world premiere at Director’s Fortnight in Cannes 2010, and sold by French international sales company, Films Distribution. So far, the following territories have been acquired: Italy (Archibald), USA (Film Movement), Israel (Orlando), Germany (Telepool), Greece (Feelgood Entertainment).
